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What is White Label SEO?
Overview, Services, & Cost


Tech Blogs

What is White Label SEO?


May 23, 2024

By, Editorial Team

White Label SEO

Ever felt overwhelmed by the ever-growing demand for SEO services from your clients? You’re not alone. Many agencies struggle to keep up with the technical expertise and resources needed to deliver top-notch SEO results. But what if there was a way to expand your offerings without adding a whole new team to your payroll?

Enter white label SEO services. This innovative approach allows agencies to partner with specialized SEO providers who handle the behind-the-scenes work. The best part? You can resell these services under your own brand, giving your clients a seamless experience and boosting your agency’s revenue stream. Whether you’re juggling multiple projects or simply looking to elevate your SEO expertise, white label SEO can be a game-changer.

What is White Label SEO?

White label SEO services are essentially a secret tool for agencies looking to enhance their digital marketing offerings. In simpler terms, you partner with a white label SEO provider who takes care of all the SEO grunt work – keyword research, on-page optimization, link building, and more.Β 

Here’s the key: you get to rebrand these services under your own agency’s name. This allows you to deliver comprehensive SEO solutions to your clients without having to build your own in-house SEO team.

  • Increased Revenue & Scalability: Expand your service offerings to include SEO without the overhead costs of building an internal SEO team. Scale your SEO efforts effortlessly to accommodate new clients or larger projects.
  • Expertise & Efficiency: Leverage the knowledge and experience of a dedicated SEO team, ensuring your clients receive the best possible results. Free up your agency’s time and resources to focus on core competencies and client relationships.
  • Seamless Client Experience: Deliver a unified SEO strategy under your own brand, fostering client trust and loyalty. White label SEO reports ensuring transparency while maintaining your brand identity.

In short, white label SEO is a win-win situation. You get to offer valuable SEO services to your clients, strengthen your agency’s capabilities, and unlock new revenue streams. If you’re simply looking for a way to take on more clients, a white label SEO partner can be a powerful tool to help you manage your workload and achieve even greater success.

How Does White Label SEO Work?

White label SEO operates under a collaborative model, ensuring a smooth workflow between your agency and the white label SEO provider. Here’s a simplified breakdown of the process:

The procedure of White Label SEO:

  • Initial Consultation: You’ll collaborate with your white label SEO partner to understand your client’s specific needs and goals. This includes keyword research, competitor analysis, and website audits.
  • Strategy Development: The SEO provider will develop a customized SEO strategy tailored to your client’s industry and target audience. This roadmap will outline key tactics for on-page optimization, content creation, and link building.
  • Implementation and Reporting: The provider will handle the day-to-day tasks of SEO execution, keeping you informed through regular reports that showcase progress and key metrics.
  • Client Communication: You’ll be the primary point of contact for your client, relaying updates and reports while maintaining a seamless brand experience.

At the core, white label SEO allows you to outsource the technical SEO work while still owning the client relationship. This frees up your agency’s time and resources to focus on other aspects of digital marketing, like campaign management and client communication.

Which Services are Included in White Label SEO?

White label SEO encompasses a comprehensive suite of services designed to improve your client’s website ranking and organic traffic. Here’s a closer look at some of the key services typically included:

  • White Label SEO Audit & Analysis: Gain valuable insights into your client’s website health and identify areas for improvement. This includes technical SEO analysis, on-page optimization evaluation, and competitor research.
  • Keyword Research & Strategy: Uncover high-volume, relevant keywords that your clients can target to attract their ideal audience. The white label SEO provider will develop a data-driven keyword strategy to optimize website content and improve search ranking.
  • On-Page Optimization: This involves optimizing various website elements like title tags, meta descriptions, header tags, and content to ensure they align with targeted keywords and search engine algorithms.
  • Content Creation & Marketing: High-quality, informative content is crucial for attracting and engaging website visitors. The White label SEO agency may offer content creation services or partner with you to develop a content strategy.
  • Technical SEO: Ensure your client’s website is technically sound and crawlable by search engines. This may involve optimizing website speed, mobile-friendliness, and overall user experience.
  • Reporting & Analytics: Track progress and measure the impact of SEO efforts. White label SEO providers will deliver regular reports that you can present to your clients under your brand, showcasing the success of your SEO strategy.

Remember, the specific services included in a white label SEO package may vary depending on the provider and your client’s needs. However, most reputable White Label SEO providers offer a comprehensive range of services to ensure your client’s website achieves optimal search engine visibility.

What are the White Label SEO Pricing Packages?

White label SEO pricing structures can vary depending on the provider, but many offer tiered packages to cater to different client needs and budgets. Here’s a general overview of some common pricing models:

$350 / month
$750/ month
$650/ month
Web Page Optimization (Up to 5)
Web Page Optimization (Up to 30)
Web Page Optimization (Up to 15)
2x Guest Posting
5x Guest Posting Writing & Link
3x Guest Posting
Recommendation Report
Competition Analysis
Off-page SEO
It’s important to consult with potential white label SEO providers to understand their specific package offerings and pricing details. Don’t hesitate to inquire about custom white label SEO packages that can be tailored to your client’s unique needs and budget.

How to Choose Best White Label SEO Company?

Choosing the right white label SEO company is crucial for the success of your clients’ online presence. A strong partner will deliver the technical SEO expertise and strategic thinking you need to boost your clients’ rankings and ultimately, their business growth. Here’s what to look for during your search:

  • Experience and Expertise: Look for a company with a proven track record in SEO. Ask about their experience in your target industries and request case studies that showcase their past successes.
  • Transparent Communication and Reporting: Regular communication is key to a successful partnership. Ensure the company offers clear communication channels and delivers detailed reports that track progress towards your clients’ SEO goals.
  • Tailored Service Packages: A one-size-fits-all approach won’t work in SEO. The ideal partner will offer customizable service packages that can be adapted to your clients’ specific needs and budget.
  • White-Labeled Deliverables: Your white label partner should be able to deliver reports and other materials branded entirely with your agency’s logo and information.
  • Focus on White Hat Techniques: Ensure the company adheres to ethical SEO practices (often referred to as “white hat” techniques) that prioritize long-term results over quick fixes.

By keeping these factors in mind, you can select a white label SEO partner who empowers you to deliver exceptional value to your clients.

FAQs About White Label SEO

White label SEO costs vary depending on the services offered, the competitiveness of your client's niche, and the experience level of the provider. Generally, expect to pay a monthly retainer that scales based on the chosen package. Be sure to request quotes from multiple providers to compare pricing and value.
Clear communication is key. Regularly discuss your clients' goals and expectations with your partner. Request detailed reports and maintain open communication channels to address any concerns promptly.
  • In-depth keyword research: Identify relevant keywords with high search volume and low competition.
  • On-page optimization: Optimize website content and technical aspects for search engines and user experience.
  • Quality link building: Earn backlinks from high-authority websites to improve website trust and ranking potential.
  • Content marketing: Create valuable content that attracts visitors, establishes expertise, and earns backlinks.
  • Ongoing monitoring and adaptation: Regularly track campaign performance and adjust strategies as needed to stay ahead of algorithm changes.
White label SEO allows agencies to expand their service offerings without building an in-house SEO team. It offers access to specialized expertise, improves client satisfaction by delivering valuable SEO services, and increases revenue potential.

Black label SEO refers to unethical tactics that aim to manipulate search engine algorithms for quick gains. These tactics can lead to website penalties and ultimately damage a website's ranking and reputation. A reputable white label SEO company will always prioritize ethical practices ("white hat" techniques) for long-term success.


By partnering with the right white label SEO company, you can empower your clients to achieve top search engine rankings and drive significant business growth. Remember, a strong SEO strategy is an ongoing process that requires continuous adaptation and refinement. Choosing a partner with a proven track record, a commitment to transparency, and a focus on ethical white hat techniques is paramount.

In conclusion, white label SEO offers a valuable solution for agencies looking to expand their service offerings and deliver exceptional value to their clients.Β  If you’re ready to leverage the power of SEO to elevate your client’s online presence, don’t hesitate to reach out to us. We can help you craft a customized strategy that delivers long-term results and empowers your clients to thrive in the ever-evolving digital landscape.


Grow with White Label SEO: Empower Your Clients


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