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Why Agencies Need White Label PPC Services?


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Why Agencies Need White Label PPC Services?


May 17, 2024

By, Editorial Team

White Label PPC

In today’s competitive digital landscape, agencies wear many hats. From SEO and social media marketing to web design and content creation, the pressure is on to deliver a comprehensive service package to clients. But what happens when a client demands pay-per-click (PPC) advertising expertise, and your agency lacks the in-house resources? This is where White Label PPC services come in, offering a strategic solution for agencies seeking to expand their service offerings and elevate client results.

While some agencies consider hiring dedicated PPC experts to manage in-house campaigns, White Label PPC presents a compelling alternative. This approach allows agencies to seamlessly integrate PPC into their existing service packages without the burden of recruiting, training, and managing additional staff. Let’s dive deeper into the world of White Label PPC, exploring its services, cost structure, and valuable tips for finding the perfect partner to boost your agency forward.

What is White Label PPC Service?

White Label PPC is a strategic partnership between a marketing agency and a specialized PPC management provider. Here’s how it works: the agency outsources the entire PPC campaign management process to the provider, who utilizes their expertise and resources to create, run, and optimize campaigns on the agency’s behalf. 

The key element lies in the “white label” aspect. The provider delivers reports, presentations, and other deliverables under the agency’s brand, allowing the agency to seamlessly integrate PPC services into its existing client offerings. In essence, White Label PPC empowers agencies to offer PPC expertise without the burden of building an in-house PPC team.

Here’s how White Label PPC works in action:

  • Campaign Strategy & Setup: The White Label PPC provider collaborates with you to understand your client’s goals, target audience, and budget. They then craft a customized campaign strategy, conduct in-depth keyword research, and set up targeted ad groups across various platforms like Google Ads and Bing Ads.
  • Ad Creation & Management: The provider takes the reins on crafting compelling ad copy that resonates with your client’s target audience. They handle everything from writing clear and persuasive headlines to designing eye-catching visuals. Additionally, they monitor campaign performance, analyze audience behavior, and continuously optimize ad copy and landing pages for maximum impact.
  • Reporting & Transparency:  You receive regular, detailed reports showcasing your client’s campaign performance. These reports typically include key metrics like clicks, impressions, conversions, and cost-per-acquisition (CPA). This allows you to stay informed and demonstrate the value you’re delivering to your client.

Thus, White Label PPC empowers your agency to offer comprehensive digital marketing solutions without the burden of building an in-house PPC team. It’s a win-win for both you and your clients, allowing you to focus on core competencies while delivering exceptional PPC results.

What Services Are Included in White Label PPC?

White Label PPC services go beyond simply running ads. They encompass a comprehensive suite of services designed to deliver optimal campaign performance and maximize your client’s return on investment (ROI). Here’s a breakdown of the key services typically included in a White Label PPC package:

Hence, White Label PPC services provide a complete, turnkey solution for your agency’s PPC needs. This allows you to offer your clients a valuable service without the overhead of building and managing an in-house PPC team.

What is the Cost of White Label PPC Services?

The cost of White Label PPC services can vary depending on several factors, but common service packages typically range from $500 to $5,000 per month. This range reflects the complexity of the campaign, the level of ongoing management required, and the experience of the White Label PPC provider.

Here are some key factors that affect the cost of White Label PPC services:

  • Campaign Budget:  Larger campaign budgets with higher ad spend often translate to higher service fees.
  • Campaign Complexity:  Complex campaigns targeting multiple platforms, demographics, and ad formats may incur higher costs due to the increased workload.
  • Industry & Competition: Highly competitive industries with more complex keyword landscapes could require more intensive research and optimization, impacting cost.
  • Service Scope: The specific services included in the package will affect the price. Basic management might be less expensive than a package with in-depth competitor analysis and landing page optimization.
  • Provider Experience & Reputation: More established and experienced White Label PPC providers may command higher fees due to their proven track record.

For a general benchmark, some agencies offer hourly rates for White Label PPC services, starting at $10 per hour. However, this approach can be less cost-effective for ongoing campaign management compared to a fixed monthly retainer.

It’s important to remember that the cost of White Label PPC services should be viewed as an investment. A reputable provider can deliver significant ROI by generating leads, driving conversions, and ultimately growing your client’s business.

Tips for Choosing a White Label PPC Partner

Selecting the right White Label PPC partner is crucial for the success of your client’s campaign and your agency’s reputation. Here are 5 key considerations to guide your decision-making process:

  1. Experience & Track Record:  Look for a White Label PPC provider with a proven track record of success in your client’s industry. Ask for case studies and references to assess their expertise and ability to deliver results.
  2. Transparency & Communication:  Clear and consistent communication is essential. Choose a provider that is transparent about their processes, fees, and reporting structure. Regular communication ensures you stay informed and can effectively manage client expectations.
  3. Alignment with Your Agency’s Goals:  Ensure the White Label PPC provider aligns with your agency’s overall marketing strategy and values. Discuss your expectations for reporting, client communication, and campaign goals to ensure a smooth and successful partnership.
  4. Scalability & Flexibility:  As your agency grows, your PPC needs will evolve. Choose a provider that can scale its services to accommodate an increasing number of clients and campaign complexity. Look for a provider with a flexible approach that can adapt to your specific requirements.
  5. Technology & Tools:  Inquire about the technology and tools the White Label PPC provider utilizes. Ideally, they should leverage advanced PPC management platforms and reporting tools to optimize campaign performance and provide you with valuable data insights.

By following these tips, you can confidently select a White Label PPC partner that empowers your agency to deliver exceptional results for your clients.

FAQs About White Label PPC Services

Yes, most White Label PPC providers require contracts that typically outline the service scope, pricing structure, term length, and termination clauses. These contracts protect both your agency and the provider, ensuring clear expectations for the partnership.
While a strong understanding of your client's industry is beneficial, reputable White Label PPC providers will have experience working across various sectors. However, providing some industry-specific background information can be helpful to tailor the campaign messaging and targeting effectively.
Absolutely! A core benefit of White Label PPC services is the ability to seamlessly integrate them into your existing client offerings. The White Label PPC provider will typically deliver reports branded with your agency's logo, allowing you to present them to your clients as your own.
While communication typically flows through your agency, some clients might express a desire to interact directly with the White Label PPC provider. t's important to establish clear communication protocols upfront. You can act as the primary point of contact or allow for direct communication with defined parameters.
The success of your White Label PPC partnership hinges on your client's campaign performance. Track key metrics like clicks, impressions, conversions, and cost-per-acquisition (CPA) to gauge the campaign's effectiveness. Regularly review reports and discuss performance with the White Label PPC provider to identify areas for improvement and ensure your client's goals are being met.


White Label PPC services offer a compelling solution for agencies seeking to expand their digital marketing offerings without the burden of building an in-house PPC team. By partnering with a reputable White Label PPC provider, you can unlock a wealth of benefits, including:

  • Enhanced Client Service: Deliver exceptional PPC results for your clients, leading to increased satisfaction and retention.
  • Expanded Service Portfolio: Offer comprehensive digital marketing solutions that cater to your clients’ evolving needs.
  • Improved Efficiency: Free up your agency’s resources to focus on core competencies and business development.

Ready to leverage the power of White Label PPC services and take your agency to the next level? Our team of PPC experts at AssaptR is here to help. We offer comprehensive White Label PPC solutions designed to empower your agency to deliver exceptional results for your clients. Contact us today to learn more.


Grow Your Agency: Get Started with White Label PPC


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