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In today’s competitive digital landscape, agencies wear many hats. From SEO and social media marketing to web design and content creation, the pressure is on to deliver a comprehensive service package to clients. But what happens when a client demands pay-per-click (PPC) advertising expertise, and your agency lacks the in-house resources? This is where White Label PPC services come in, offering a strategic solution for agencies seeking to expand their service offerings and elevate client results.
While some agencies consider hiring dedicated PPC experts to manage in-house campaigns, White Label PPC presents a compelling alternative. This approach allows agencies to seamlessly integrate PPC into their existing service packages without the burden of recruiting, training, and managing additional staff. Let’s dive deeper into the world of White Label PPC, exploring its services, cost structure, and valuable tips for finding the perfect partner to boost your agency forward.
White Label PPC is a strategic partnership between a marketing agency and a specialized PPC management provider. Here’s how it works: the agency outsources the entire PPC campaign management process to the provider, who utilizes their expertise and resources to create, run, and optimize campaigns on the agency’s behalf.
The key element lies in the “white label” aspect. The provider delivers reports, presentations, and other deliverables under the agency’s brand, allowing the agency to seamlessly integrate PPC services into its existing client offerings. In essence, White Label PPC empowers agencies to offer PPC expertise without the burden of building an in-house PPC team.
Here’s how White Label PPC works in action:
Thus, White Label PPC empowers your agency to offer comprehensive digital marketing solutions without the burden of building an in-house PPC team. It’s a win-win for both you and your clients, allowing you to focus on core competencies while delivering exceptional PPC results.
White Label PPC services go beyond simply running ads. They encompass a comprehensive suite of services designed to deliver optimal campaign performance and maximize your client’s return on investment (ROI). Here’s a breakdown of the key services typically included in a White Label PPC package:
The cost of White Label PPC services can vary depending on several factors, but common service packages typically range from $500 to $5,000 per month. This range reflects the complexity of the campaign, the level of ongoing management required, and the experience of the White Label PPC provider.
Here are some key factors that affect the cost of White Label PPC services:
For a general benchmark, some agencies offer hourly rates for White Label PPC services, starting at $10 per hour. However, this approach can be less cost-effective for ongoing campaign management compared to a fixed monthly retainer.
It’s important to remember that the cost of White Label PPC services should be viewed as an investment. A reputable provider can deliver significant ROI by generating leads, driving conversions, and ultimately growing your client’s business.
Selecting the right White Label PPC partner is crucial for the success of your client’s campaign and your agency’s reputation. Here are 5 key considerations to guide your decision-making process:
By following these tips, you can confidently select a White Label PPC partner that empowers your agency to deliver exceptional results for your clients.
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White Label PPC services offer a compelling solution for agencies seeking to expand their digital marketing offerings without the burden of building an in-house PPC team. By partnering with a reputable White Label PPC provider, you can unlock a wealth of benefits, including:
Ready to leverage the power of White Label PPC services and take your agency to the next level? Our team of PPC experts at AssaptR is here to help. We offer comprehensive White Label PPC solutions designed to empower your agency to deliver exceptional results for your clients. Contact us today to learn more.
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