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White Label PPC Services VS
Hiring Dedicated PPC Expert


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White Label PPC Services vs Dedicated PPC Experts


May 29, 2024

By, Editorial Team


Feeling overwhelmed by the complexities of managing PPC campaigns for your clients? You’re not alone. Pay-per-click (PPC) advertising requires constant optimization and strategic planning to deliver optimal results. But what if there was a way to leverage expert PPC management without the burden of hiring in-house staff?

This blog post dives into two solutions for agencies and marketing teams: white label PPC services and hiring dedicated PPC experts. We’ll explore the advantages and considerations of each approach, helping you decide which best suits your needs and empowers your client’s online presence.

What is White Label PPC Services?

White label PPC services offer a strategic partnership for agencies and marketing teams. Essentially, you outsource the entire PPC management process to a specialized provider.

This provider acts as an extension of your team, handling everything from campaign setup and keyword research to ad copywriting and ongoing optimization. The key benefit? You can deliver exceptional PPC results to your clients while maintaining your own branding.

Which Services are included in the White Label PPC Services?

White label PPC goes beyond simply running ads. It’s a comprehensive package designed to maximize your client’s return on investment (ROI). Here’s a breakdown of the core services typically included:

✅ Campaign Strategy & Setup: Your white label partner will collaborate with you to define campaign goals, target audiences, and budget allocation. They’ll then configure your accounts and ensure seamless integration with your client’s website and analytics tools.

✅ Keyword Research & Targeting: In-depth keyword research forms the foundation of successful PPC campaigns. Your partner will identify high-value keywords relevant to your client’s offerings and target the right audience for optimal reach and conversions.

✅ Compelling Ad Creation & Management: Crafting persuasive ad copy that resonates with your target audience is crucial. Your white label team will develop compelling ad variations across various platforms, ensuring they adhere to character limits and platform guidelines.

✅ Landing Page Optimization & Conversion Tracking: A well-optimized landing page is essential to convert clicks into leads or sales. Your partner may offer landing page recommendations or work with your existing landing pages to improve conversion rates. They’ll also set up conversion tracking to measure campaign effectiveness.

✅ Ongoing Campaign Monitoring & Optimization: The PPC landscape is dynamic, requiring constant adjustments. Your white label provider will continuously monitor campaign performance, analyze data, and make strategic optimizations to maximize clicks, conversions, and ROI.

✅ Reporting & Transparency: Regular reporting is key to keeping you and your clients informed. Your white label partner will provide clear and concise reports detailing campaign performance metrics, allowing you to showcase the value you deliver.

In essence, white label PPC services empower you to offer a complete PPC management solution to your clients, all while maintaining your brand identity.

What are the White Label PPC Pricing Packages?

The white label PPC pricing structures can vary depending on the provider and the specific services included. However, many providers offer tiered packages to cater to different client budgets and campaign goals. Here’s a breakdown of some common pricing structures followed by companies with a solid track record (think 5+ years of experience):

  • Pay-Per-Click (PPC) Management Fee: This model involves a fixed monthly fee based on the complexity of the campaign and the amount of ad spend managed. Rates typically range from $500 to $2,000 per month, with experienced providers charging higher depending on the campaign’s competitiveness and industry.
  • Percentage of Ad Spend: Some providers charge a percentage of your client’s total ad spend. This fee typically falls between 15% and 25% of the monthly advertising budget. This model can incentivize the provider to optimize campaigns for maximum return on ad spend (ROAS).
  • Hybrid Model: This combines elements of both fixed fees and percentage-based pricing. For example, a provider might charge a base fee plus a smaller percentage of ad spend. This structure offers a balance between predictability and performance-based incentives.

Remember, these are just starting points. It’s crucial to discuss pricing options directly with potential white label PPC providers to find a model that aligns with your agency’s needs and your clients’ budgets. Don’t hesitate to inquire about custom packages that can be tailored to specific campaign goals and industry landscapes.

By partnering with a reputable white label PPC services provider with a proven track record, you can gain access to their expertise and resources, freeing up your agency’s time and resources while ensuring your clients achieve their desired advertising results.

What is Hiring Dedicated PPC Expert?

Adding a dedicated PPC expert to your team offers a different approach to managing client campaigns. Unlike white label services, you’re directly employing a PPC specialist who works under your brand. This allows for a high level of control and customization over your client’s PPC strategy.

Which Services Do Dedicated PPC Experts Offer?

Hiring a PPC expert brings a unique set of advantages. These specialists possess a deep understanding of PPC best practices and can provide the following services to directly benefit your clients:

✅ Strategic Ad Copywriting: A dedicated PPC expert crafts compelling ad copy that resonates with your target audience, driving clicks and conversions. They understand the nuances of different ad platforms and tailor messaging accordingly.

✅ Streamlined Campaign Setup & Management: From keyword research to budget allocation, your in-house expert handles the entire campaign setup process, ensuring a smooth launch and ongoing optimization.

✅ Real-Time Performance Tracking & Reporting: With a keen eye on campaign performance, your PPC expert provides real-time insights and detailed reports, allowing you to identify areas for improvement and make adjustments quickly.

✅ Strategic Ad Extensions Utilization: Ad extensions enhance your ads with additional information, increasing click-through rates. A dedicated PPC expert leverages various extensions, like location extensions and call extensions, to maximize ad visibility.

✅ Advanced Keyword Research Methodologies: Effective keyword research is the backbone of successful PPC campaigns. Your in-house expert utilizes advanced tools and methodologies to uncover high-performing keywords that align with your client’s goals.

✅ Landing Page Optimization Recommendations: The user experience post-click is crucial. A dedicated PPC expert can analyze landing pages and provide data-driven recommendations to improve conversion rates and ensure a seamless customer journey.

By bringing a dedicated PPC expert on board, you gain a valuable asset who can manage and optimize client campaigns with a deep understanding of your agency’s specific needs and brand voice.

How Much Does Hiring a PPC Expert Cost?

Hiring a dedicated PPC expert brings a valuable skillset, but it’s also an investment. The cost can vary depending on the expert’s experience level and whether you choose a full-time employee, freelancer, or agency. Here’s a breakdown to consider:

  • Full-Time Employee: Expect to pay a salary range of $60,000 to $100,000 annually, depending on location and experience. This includes benefits and overhead costs.
  • Dedicated PPC Expert From Agency: Agencies offer a team-based approach with varying pricing structures. You might encounter retainer fees starting from $1,600 – $2,400 per month based on the experience level you pick or pay-per-performance models based on ad spend.

Remember, the cost goes beyond just salary or hourly rates. Consider factors like recruitment fees (for full-time hires), software subscriptions, and potential training needs.

White Label PPC Services VS Hiring Dedicated PPC Expert

Choosing between white label PPC services and hiring dedicated PPC experts depends on your specific needs. This table provides a quick overview to help you make an informed decision:
White Label PPC Services
Hiring a Dedicated PPC Expert
Typically starts around $1,000 per month and can scale upwards.
Around $75,000 per year. Additional costs for recruitment, office space, and software.
Access to a team of PPC specialists with diverse skillsets.
One point of contact with their own area of expertise. May require additional resources for specific needs.
Medium direct control over the campaign.
More direct control over the campaign strategy and execution.
Easily scalable as your needs grow.
May require hiring additional PPC experts as your needs grow.

Here are some additional factors to consider:

  • Your Agency’s Size and Expertise: If your agency is small and doesn’t have in-house PPC expertise, white label services can be a good option.
  • Your Client’s Needs: For complex campaigns or clients with specific industry knowledge requirements, a dedicated PPC expert might be a better fit.
  • Your Budget: White label services can be more cost-effective in the short term, but hiring a dedicated expert can be more cost-effective in the long term if you have a large volume of PPC work.

In conclusion, the best choice depends on your specific needs and resources. White Label PPC services are ideal for agencies looking to expand their PPC offerings without the overhead of hiring in-house staff. Hiring a dedicated PPC expert might be preferable if you need more control over the campaign or have very specific requirements.

FAQs About White Label PPC Services VS Hiring Dedicated PPC Expert

Many white label agencies offer a broader range of digital marketing services beyond just PPC. This can be a good option if you want a one-stop shop for your clients' marketing needs. However, dedicated PPC experts typically specialize in PPC and may not have expertise in other areas.
Look for agencies with a proven track record of success in your industry. Ask for references and case studies to see their past work. Make sure they offer transparent reporting and regular communication.
When hiring a freelancer, you have the flexibility to end the contract if you're not satisfied. With a full-time employee, there might be a formal performance improvement process before termination.
Yes, this can be a good option if you have a large number of clients or need additional expertise in specific areas.
Most white label services will provide you with detailed reports that track key performance indicators (KPIs) like clicks, conversions, and cost-per-acquisition (CPA). You can use these metrics to measure the success of the campaign and make adjustments as needed.


Thus, the decision between White Label PPC services and a dedicated PPC expert hinges on your specific needs and resources. White Label offers scalability, expertise, and less time commitment, while a dedicated expert provides more control and potentially a closer working relationship.

No matter which path you choose, navigating the world of PPC can be complex. We understand the intricacies of both White Label PPC services and dedicated PPC experts. Let us help you assess your needs, identify the best fit, and achieve your PPC goals. Contact us today for a free consultation!


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