YelloKorner
Technology
Figma, SalesForce,
Industry
Art and Photography
Project Type
E-Commerce
Location
Paris, France
Introduction
YellowKorner is more than just a gallery; it’s a gateway to a world where art photography becomes accessible. Founded in 2006 by two photography enthusiasts, YellowKorner’s mission is simple: democratize art photography. They achieve this by offering limited edition, numbered prints by established and emerging artists at attainable prices.
YellowKorner boasts a vast online platform and a global network of over 150 galleries, bringing the beauty of photography to art lovers everywhere. Their commitment extends beyond sales by fostering a connection between artists and the public through events and exhibitions.
Our SalesForce Approach
Product Catalog Management
Customer Account Management
Business Challenges
Brand Consistency Across Multiple Platforms
With over 150 galleries worldwide and, YellowKorner needed a cohesive and consistent brand experience. Ensuring that the design, functionality, and user experience were uniform.
High-Volume Traffic Management
As a global art retailer, the website needed to handle significant traffic, especially during new launches and exhibitions. The challenge was to ensure the website remained responsive and fast.
Mobile Optimization
With a significant audience accessing the site via mobile devices, they needed a mobile-first design approach. The challenge was to create a design that offers the same immersive experience.
Custom Features for Art Display
Displaying art online requires unique features, such as high-resolution image handling, and customized galleries. The challenge was to implement these features while keeping the website fast.
Search and Navigation
The challenge was to design a user-friendly interface that allowed customers to easily find specific artworks or explore collections by colors, shapes, or sizes, all while maintaining a appealing design.
Localized Content and Multilingual Support
Operating in multiple countries, YellowKorner required their website to support various languages. The platform must seamlessly switch between languages and cater to region-specific promotions.
Our Actionable Solutions, Tangible Results
-
01. Custom E-Commerce Design
We crafted a visually striking and user-friendly interface that reflects YellowKorner’s artistic identity. Our design ensured consistency across all digital touchpoints, creating a cohesive brand experience worldwide.
-
02. Advanced Performance Optimization
By optimizing the website's infrastructure, we ensured fast load times and smooth navigation, even during high-traffic periods. This approach not only improved user experience but also contributed to higher engagement.
-
03. Mobile-First Development
Understanding the importance of mobile access, we developed a responsive, mobile-first design that offers the same art experience on any device. This resulted in increased mobile traffic and improved conversion rates.
-
04. Enhanced Search and Filtering
To help customers find the perfect artwork, we implemented an advanced search and filtering system. This feature allows users to easily explore collections, leading to a more personalized shopping experience.
-
05. Scalable Architecture for Future Growth:
We designed a scalable architecture that can easily accommodate YellowKorner’s future growth, ensuring their platform remains robust as they expand their product offerings and reach new markets.
Post Implementation Success
- ✅ Improved website load times by 40%
- ✅ 25% increase in mobile conversions
- ✅ Reduced cart abandonment rates by 18%
- ✅ 5 new languages and localized content
- ✅ Average session duration by 30%,
- ✅ Increased online sales by 22%
- ✅ Achieved 99.9% uptime during peak traffic
- ✅ Expanded search functionality
- ✅ Supported over 100 simultaneous transactions
