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ARCHITECTURE

Westwood HM

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Westwood HM

Technology

Semrush, Ahrefs, GSC

Industry

Home Services

Project Type

Search Engine Optimization

Location

Pennsylvania

Introduction

Westwood Home Services is your one-stop shop for all your home maintenance and repair needs. They offer a wide range of services, from handyman services and repairs to upgrades and exterior home services. Whether you need a helping hand with a small fix or a more comprehensive renovation, Westwood has the expertise to get the job done right.

They also understand that keeping up with home maintenance can be a challenge. That’s why they offer maintenance packages to help you stay on top of your home’s needs. With Westwood, you can rest assured that your home is in good hands.

Our SEO Approach

User-Friendly URL Structure

Long and Short Tail Keywords Optimization

Business Challenges

At AssaptR, we partnered with Westwood Home Services based in York, PA to enhance their online presence and address critical SEO issues. Our goal was to optimize their website to improve search engine rankings and user experience.

URL Structure

Inconsistent and non-optimized URL structure. This made it difficult for search engines to crawl and index the site effectively. The lack of a logical and hierarchical URL format also affected user navigation.

Indexing Errors

Numerous pages were not being indexed by search engines, resulting in reduced organic traffic. These errors were often due to incorrect use of meta tags, duplicate content, and broken links.

Unresponsiveness of Web Layout

Mobile users, in particular, experienced slow loading times and difficult navigation, leading to a high bounce rate. This unresponsiveness also negatively impacted the site's SEO.

No Keywords

They lacked targeted keywords essential for ranking in search engine results. The absence of a well-defined keyword strategy meant that the site was not appearing in relevant search queries.

Service Page Indexing Error

The service pages, which are crucial for showcasing Westwood HM's offerings, were not being indexed properly. This was a significant setback, as these pages needed to be easily discoverable by clients.

Unclear CTAs

This confusion led to a lack of user conversions, as visitors were unsure of the next steps to take. Improving the clarity and placement of CTAs was essential for guiding users through the journey.

Our Actionable Solutions, Tangible Results

To address the SEO challenges faced by Westwood Home Services, we implemented a series of targeted solutions that yielded measurable improvements:

Post Implementation Success

The Engine of Our Operations

Our success at AssaptR is driven by meticulous analysis and strategic implementation. We leverage advanced insights and proven methodologies to optimize performance and deliver exceptional results for our clients.

Wix

Semrush

Ahrefs

GSC

google Analytics

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