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JEWELRY

Suhani Pittie

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Suhani Pittie

Technology

Shopify

Industry

Jewellery & Accessories

Project Type

eCommerce Store

Country

Hyderabad

Introduction

Suhani Pittie, the eponymous brand of the celebrated Indian jewellery designer, Suhani Pittie, is a testament to exquisite craftsmanship and contemporary design. Established in India, the brand has gained international acclaim for its unique handcrafted jewellery that seamlessly blend tradition and innovation.

Suhani Pittie’s creations are a harmonious fusion of age-old artisanal techniques and modern aesthetics, making each piece a work of art. With a commitment to sustainable and ethical practices, Suhani Pittie has become a symbol of refined luxury and cultural heritage, adorning jewellery enthusiasts worldwide.

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Business Challenges

Despite Suhani Pittie’s success and international acclaim, the brand faced several digital and operational challenges that needed to be addressed to maintain and enhance its market position. These challenges spanned across digital presence, customer engagement, and scalability. Below, we outline the key business challenges that AssaptR aimed to resolve for Suhani Pittie:

E-Commerce Functionality

Suhani Pittie's website did not have a eCommerce platform, which was crucial for catering to the increasing number of international customers. The lack of an user-friendly online shopping experience.

Customer Engagement and Retention

The absence of personalized marketing initiatives, such as targeted email campaigns and loyalty programs, meant that customer retention rates were not as high as desired.

Brand Visibility and Reach

This limited the brand's reach to new potential customers who could discover and appreciate the unique jewellery designs. Enhancing digital marketing efforts was essential to increase brand awareness.

International Market Insight

The brand needed to develop strategies tailored to different regions. We considered various factors such as cultural preferences, purchasing behaviors, and local competition to drive targeted audience.

Digital Presence Optimization

The existing website lacked the modern aesthetics and functionality needed to captivate and engage a global audience, hindering the brand's ability to showcase its exquisite collections effectively online.

Future-Proofing

As they continued to grow, the digital platform needed to scale efficiently to accommodate increasing traffic, transactions, and content. The existing website infrastructure lacked the flexibility.

Our Actionable Solutions, Tangible Results

To address the challenges faced by Suhani Pittie, AssaptR implemented a series of targeted solutions designed to enhance the brand’s digital presence, improve customer engagement, and support sustainable growth. Our strategic approach delivered tangible results that significantly boosted Suhani Pittie’s market position.
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Post Implementation Success

The Engine of Our Operations

Our operations are driven by a strategic blend of innovation and efficiency, ensuring that Suhani Pittie’s digital presence is both impactful and sustainable. This approach allows us to deliver exceptional results and continuously enhance the brand’s online engagement and growth.

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