FarmHouse Fresh Goods
Technology
Google & FB Ads,
Business Manager
Industry
Skin Care
Project Type
PPC
Location
Texas
Introduction
FarmHouse Fresh Goods, a beloved skincare and body care brand, radiates the essence of natural luxury. Rooted in Texas, the brand offers a delightful range of handcrafted products that incorporate wholesome, farm-to-table ingredients. FarmHouse Fresh is known for its commitment to cruelty-free, eco-conscious formulations, with a whimsical touch in their packaging and branding.
From nourishing lotions to revitalizing masks, their offerings provide a sensory journey that rejuvenates and pampers. FarmHouse Fresh Goods epitomizes a harmonious blend of nature, beauty, and sustainable skincare, offering a spa-like experience at home.
Our PPC Approach
On-Page SEO
User Experience (UX) Optimization
Business Challenges
Seasonal Demand Fluctuations
Skincare products often see varying demand based on seasons and trends. Managing PPC campaigns to align with these fluctuations while maintaining cost-effectiveness can be challenging.
High Cost-Per-Click (CPC)
Keywords in the skincare industry, especially those related to natural products, tend to have a high CPC. Balancing the need to bid on high-performing keywords without exhausting the budget.
Targeting the Right Audience
Their unique selling points, such as eco-conscious formulations, appeal to a specific audience segment. Crafting PPC campaigns that reach this niche market while avoiding less effective targeting.
Compliance with Advertising Policies
Ad platforms like Google and Facebook have stringent policies regarding what can be advertised. Ensuring all ads comply with these regulations while maintaining the brand's voice.
Measuring ROI and Attribution
Accurately measuring the ROI of PPC campaigns can be complex, especially with multi-channel marketing strategies. Proper attribution to understand keywords that drives sales is important.
Keeping Up with Trends
The PPC advertising, is evolving with new trends, tools, and technologies. Staying updated with these changes and integrating them into PPC strategies to maintain a edge is an effort.
Our Actionable Solutions, Tangible Results
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01. Strategic Keyword Bidding
We conducted thorough keyword research to identify high-intent, niche keywords that resonated with eco-conscious audience. By focusing on long-tail keywords and adjusting bids based on performance data.
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02. Seasonal Campaign Adjustments
Leveraging data analytics, we created PPC campaigns that aligned with seasonal trends and product demand cycles. This ensured optimal budget utilization, driving higher conversions during peak and off-peak times.
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03. Compelling Ad Creatives
To combat ad fatigue, we developed a series of engaging and visually appealing ad creatives that highlighted the brand's unique selling points, such as cruelty-free and farm-to-table ingredients.
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04. Conversion-Optimized Landing Pages
We collaborated with the web development team to design and implement landing pages that aligned with PPC ads. These pages featured clear calls-to-action, streamlined navigation, and compelling product information.
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05. Compliance and Best Practices
We ensured all PPC campaigns adhered to the advertising policies of major platforms while maintaining the brand's voice. This included wording of ad copy and appropriate use of imagery to comply with advertising standards.
Post Implementation Success
- ✅ Achieved a 30% increase in CTR
- ✅ Reduced cost-per-click (CPC) by 20%
- ✅ Boosted return on investment (ROI)
- ✅ Increased conversion rates by 25%
- ✅ Successfully targeted eco-conscious
- ✅ Improved seasonal campaign effectiveness
- ✅ Achieved a 25% higher engagement rate
- ✅ Implemented precise audience targeting
- ✅ Increased sales by 30% and engagement
The Engine of Our Operations
Google
Ads
Facebook
Ads
Instagram
Ads
Google
Trends
