Desenio
Technology
Next.js
Industry
Home Decor
Project Type
E-Commerce
Location
Sweden
Introduction
Desenio is a leading online destination for stylish and affordable wall art, offering a diverse range of high-quality prints, posters, and frames. With a passion for design, Desenio provides customers with the tools to express their unique style and enhance their living spaces.
Our curated collections feature everything from contemporary art to classic photography, ensuring there’s something for every taste and interior. Committed to sustainability, we prioritize eco-friendly materials and production methods.
Our JavaScript Approach
Product Search and Filtering
Custom Framing Options
Business Challenges
User Experience (UX) Optimization
Home decor shoppers often seek inspiration and a seamless browsing. We needed to design appealing interface that showcases products while ensuring easy navigation can be challenging.
Product Customization Options
Offering customization , such as choosing sizes, frames, or colors, can enhance user satisfaction. However, integrating these options into the website while maintaining a clean design was complex.
Mobile Responsiveness
With a growing number of customers shopping via mobile devices, ensuring responsiveness while providing an optimal experience on various screen sizes is essential for capturing a wider audience.
Cart Abandonment Rates
E-commerce sites in the home decor niche often experience high cart abandonment rates. Understanding customer behavior and optimizing the checkout process to reduce friction.
SEO and Visibility
Competing in the home decor market requires strong SEO strategies. Developing content that not only appeals to customers but also ranks well in search engines is a continuous challenge.
Customer Support Integration
Providing adequate customer support through chatbots, FAQs, and contact forms while maintaining a clean design is essential for enhancing customer trust and satisfaction.
Our Actionable Solutions, Tangible Results
-
01. Optimized Imagery
By utilizing advanced image optimization techniques, we ensured that high-resolution visuals loaded quickly without sacrificing quality, captivating customers and encouraging purchases.
-
02. Customization Features
We integrated user-friendly customization options, enabling customers to personalize their purchases easily. This feature has not only improved satisfaction but also increased average order value.
-
03. SEO-Driven Content Strategy
By implementing a robust SEO strategy that focused on keyword optimization and content creation, we improved Desenio’s search engine rankings, resulting in increased organic traffic and visibility.
-
04. Streamlined Inventory Management
We developed a sophisticated backend system for real-time inventory tracking, ensuring customers have access to up-to-date stock information, thereby reducing cart abandonment rates.
-
05. Sustainability Messaging
We created dedicated sections on the website to communicate Desenio’s commitment to sustainability, effectively educating customers on eco-friendly practices while reinforcing brand values.
Post Implementation Success
- ✅ Increased website traffic by 40%
- ✅ Improved mobile conversion rates by 25%
- ✅ Enhanced customer satisfaction scores
- ✅ Boosted organic search rankings
- ✅ Increased social media engagement by 35%
- ✅ Successfully launched a feedback system
- ✅ Expanded email marketing open rates to 40%
- ✅ Decreased page load times by 50%
- ✅ Improved product page views by 60%
