Carbon Coco
Technology
Google & Twitter Ads,
Business Manager
INDUSTRY
Care & Beauty
Project Type
PPC
Location
Australia
Introduction
From teeth whitening powders and toothpaste to mouthwash, each product is meticulously crafted to deliver a brighter, healthier smile without harmful chemicals.
With a focus on natural ingredients and sustainability, Carbon Coco has become a global leader in the quest for a radiant and confident smile, providing users with a transformative dental care experience.
Our PPC Approach
High-Quality Content Creation
Technical SEO
Business Challenges
Competitor Bidding Strategies
Competitors in the teeth whitening market often employed bidding strategies to secure top ad placements. Staying ahead of these strategies without inflating the CPC required strategic adjustments.
Ad Copy and Messaging
Creating compelling ad copy that conveyed the unique benefits of their natural and activated charcoal-based products was a constant challenge. The ads needed to be persuasive yet concise.
Conversion Tracking
Accurately tracking conversions and attributing them to the correct PPC campaigns required tracking mechanisms. This was necessary to understand which ads to optimize future campaigns accordingly.
Regulatory Compliance
Navigating the regulatory landscape for advertising oral care products, particularly those with health-related claims, added another layer of complexity to the PPC campaigns.
Educating the Market
As an innovator in using activated charcoal for teeth whitening, they needed to educate customers about the benefits and safety of its products. PPC campaigns had to communicate this info.
Balancing Brand Awareness
Finding the right balance between PPC campaigns aimed at increasing brand awareness and those designed for direct sales conversions was a strategic challenge.
Our Actionable Solutions, Tangible Results
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01. Tailored Keyword Strategy
We researched and selected keywords relevant to unique selling proposition, ensuring precise targeting of users interested in natural oral care solutions. By optimizing keyword selection, we maximized the effectiveness of PPC.
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02. Creative Ad Copy Optimization
Utilizing compelling and innovative ad copy, we crafted messaging that communicates. Continuous testing and refinement ensured that our ads remained fresh, engaging, and highly clickable, and drive increased CTR.
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03. Geo-Targeted Campaigns
Recognizing the diverse market landscape, we developed geo-targeted PPC campaigns tailored to specific regions, languages, and cultural nuances. This approach enabled us to connect with local audiences effectively.
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04. Conversion-Driven Landing Pages
We designed and optimized landing pages with a focus on CRO, ensuring a seamless experience and compelling call-to-action (CTA) for visitors. Through A/B testing and data analysis, we fine-tuned landing page elements.
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05. Transparent Reporting and Analysis
Through regular analysis and strategic discussions, we collaborated closely with the Carbon Coco team to refine strategies and optimize outcomes, delivering measurable results and driving continuous growth.
Post Implementation Success
- ✅ Increased website traffic by 30%
- ✅ Improved Click-Through Rates (CTR)
- ✅ Enhanced conversion rates by 20%
- ✅ Achieved Higher Return on Ad Spend (ROAS)
- ✅ Expanded brand awareness by 50%
- ✅ Improved seasonal campaign effectiveness
- ✅ Received positive customer feedback
- ✅ Achieved growth in market share by 15%
- ✅ Decreased Cost Per Acquisition (CPA) by 30%
The Engine of Our Operations
Google
Ads
Twitter
Ads
Instagram
Ads
Google
Trends
