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5 Step Guide to Change Shopify Store Name

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How to Change Shopify Store Name?

How to Change Shopify Store Name?

July 10, 2024

By, Editorial Team

Shopify

Your Shopify store name is like your brand’s calling card. It’s the first thing customers see and what sticks in their minds. But what if you decide your initial choice doesn’t quite capture your vision anymore? Don’t worry, changing your Shopify store name is a breeze! 

In this guide, we’ll walk you through the simple process, guided by the expertise of experienced Shopify developers. We’ll also provide some helpful tips for choosing the perfect name that reflects your brand and resonates with your target audience. So, get ready to give your store a fresh and exciting new identity!

What is Store Name in Shopify?

Shopify store name

The store name in Shopify is the primary identifier displayed throughout your online store. It appears on your website’s header, product pages, invoices, and even your shop’s URL (though this can be a separate domain name). Think of it as the name tag for your brand, introducing customers to your unique offerings and setting the tone for their shopping experience.

  • Brand Recognition: A catchy and memorable store name makes it easier for customers to remember you and fosters brand recognition.
  • First Impressions: Your store name creates a first impression, potentially influencing customer perception of your brand and products.
  • SEO Benefits: A relevant store name containing keywords can positively impact your search engine optimization (SEO).

Choosing the right store name is a crucial step in establishing your brand identity. It should be clear, easy to pronounce, and reflect the essence of your products or services.

How to Change Shopify Store Name?

Updating your Shopify store name is a straightforward process that can be completed within minutes. We’ll guide you through the steps, ensuring a smooth and hassle-free experience.

How to Change Shopify Store Name Using Website?

Thinking of giving your Shopify store a new name? A well-chosen name can be a game-changer, boosting brand recognition and attracting customers. Whether your initial choice no longer aligns with your brand vision or you’re simply seeking a fresh start, updating your Shopify store name is a straightforward process. 

In this section, we’ll guide you step-by-step through the process of changing your store name directly within your Shopify admin panel, ensuring a smooth and hassle-free experience.

  1. Navigate to Settings: Head over to the “Settings” section in your Shopify admin dashboard. You’ll typically find this option in the main screen’s bottom left corner.
  2. Locate Store Details: Within Settings, look for the “General” section or a similar tab labeled “Store details”. This is the central hub for all the information that defines your store’s identity, including your current store name.
  3. Update the Name: Locate the field labeled “Store name” and enter your desired new name. This is where the magic happens! Take your time here, carefully considering a name that accurately reflects your brand and resonates with your target audience. Double-check for typos to ensure a professional presentation.
  4. Save the Changes: Once you’ve found the perfect name, click the “Save” button to finalize the update. Your store name will be reflected throughout your online store, including your website header, product pages, and invoices.

Remember, while changing your store name is a breeze, it’s important to consider any potential SEO implications. Since search engines value consistency, we recommend updating any relevant internal links and marketing materials to maintain a cohesive brand experience across all platforms.

How to Change Shopify Store Name Using Shopify Mobile App?

On-the-go business management? No problem! You can also update your Shopify store name directly through the convenient Shopify mobile app. This allows you to make changes from virtually anywhere, keeping your store branding fresh even while you’re away from your computer.

  1. Launch the App: Open the Shopify app on your iOS or Android device. Ensure you’re logged in with the appropriate account for your store.
  2. Access Store Settings: Locate the “Store” tab, typically found at the bottom right corner of the app’s interface. Once there, tap on the “Settings” option to access your store’s configuration options.
  3. Navigate to General Settings: Within Settings, look for a section labeled “General” or similar. This section will house various settings related to your store’s overall identity.
  4. Update the Store Name: Find the field labeled “Store name” and tap on it to edit the current name. Here’s your chance to craft a brand-new name that perfectly captures your store’s essence! Just like when using the website, remember to double-check for typos and ensure it aligns with your brand.
  5. Save the Update: Once you’re happy with your new store name, tap the “Save” button to finalize the changes. Your updated store name will be reflected throughout your Shopify store’s mobile view.

While the mobile app offers a convenient way to update your store name, keep in mind that some functionalities might be slightly limited compared to the desktop version. For more complex store management tasks, it’s always recommended to use a computer whenever possible.

For more complex branding considerations or if you’re looking to optimize your store name for search engines (SEO), consider seeking assistance from a Shopify developer or SEO expert. Their specialized knowledge can help you create a name that not only sounds great but also positions your store for maximum visibility online.

5 Tips to Pick the Right Name for Shopify Store

Choosing the right name for your Shopify store is a critical step that sets the foundation for your brand identity. A well-chosen name can be a powerful marketing tool, fostering brand recognition, attracting customers, and leaving a lasting impression. Here are 5 key tips to guide you in selecting the perfect name for your store:

1. Reflect Your Brand Identity

Your store name should be a clear reflection of your brand’s essence, values, and product offerings. Consider the overall tone and message you want to convey to your target audience. For example, a playful name might suit a store selling children’s toys, while a more sophisticated name might be ideal for a luxury jewelry brand.

2. Memorable & Easy to Pronounce and Spell

Strive for a name that’s catchy, easy to remember, and simple to pronounce and spell. Complex or difficult-to-remember names can hinder brand recognition and customer recall. Opt for a name that rolls off the tongue and is easily typed into search bars.

3. Future-Proofing

Think long-term! While your current product line might be your primary focus today, consider if the name allows room for growth and expansion in the future. Avoid names that are overly specific to a particular product or niche, as you may want to diversify your offerings down the line.

4. Online Availability

In today’s digital age, it’s crucial to ensure the name you choose is available online. This includes checking for domain name availability and social media handle compatibility. Consider using a domain name search tool to verify availability and explore potential variations if necessary.

5. Trademark Check

Before finalizing your store name, it’s essential to conduct a trademark check to ensure you’re not infringing on any existing trademarks. This can be done through a trademark search engine or by consulting with a legal professional. Using a name already trademarked by another brand can lead to legal trouble down the road.

By following these tips, you can increase your chances of selecting a name that not only sounds great but also effectively positions your brand for success.

FAQs About Changing Shopify Store Name

Does changing my Shopify store name affect my store's URL?

Yes, changing your store name can affect your store’s URL if you’re using a custom domain name (e.g., yourstorename.com). The store name typically forms part of your custom domain. However, there are ways to mitigate this:

  • Update Your Domain: If you’re comfortable with technical aspects, you can update your custom domain to reflect the new store name.
  • 301 Redirects: If you decide not to change your domain name, consider setting up 301 redirects. This ensures anyone visiting your old URL is automatically redirected to your store with the new name.
Can I change my store name back to the original one?
Absolutely! There are no restrictions on changing your store name back to the original one, or any other name for that matter. The process remains the same as outlined previously.
How does changing my Shopify store name affect my customers?

While changing your store name is a simple process, it’s important to consider how it might affect your customers. Here’s a breakdown:

  • Potential Confusion: Existing customers who know your store by its previous name might be temporarily confused by the change. To minimize this, consider sending out an announcement email or notification informing them about the new name and highlighting the reasons behind the change.

  • SEO Impact: Search engines value consistency. Changing your store name can have a slight impact on your SEO ranking in the short term. However, this can be mitigated by updating internal links and external marketing materials to reflect the new name.

By implementing these proactive measures, you can ensure a smooth transition for your customers and minimize any potential disruption caused by the store name change.

Conclusion

By following the comprehensive guide outlined in this blog, you’ve equipped yourself with the knowledge and tools to confidently change your Shopify store name. Remember, your store name is a powerful branding tool, shaping customer perception and influencing search engine optimization (SEO).  Choosing a name that resonates with your target audience and accurately reflects your brand’s unique offerings is crucial for long-term success.

Thinking about taking your Shopify store branding to the next level?   Our team of Shopify SEO experts is here to help you craft a brand strategy that incorporates a powerful store name optimized for search engines. Let us guide you in creating a name that not only sounds great but also positions your store for maximum online success. Get in touch with us today!

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