Havenly
Technology
Apollo GraphQL, PHP, Snowplow
Industry
Interior Design
Project Type
Online Maketplace
Location
Denver, Colorado, USA
Introduction
Havenly is an innovative online interior design service that connects clients with expert designers to create personalized and stylish living spaces. By offering a seamless virtual experience, Havenly simplifies the design process, allowing clients to collaborate closely with designers and receive curated furniture and décor recommendations tailored to their unique tastes.
With a commitment to making interior design accessible and affordable, Havenly transforms homes into beautiful, functional spaces that reflect individual lifestyles.
Our PHP Approach
User Authentication and Management
E-commerce Integration
Business Challenges
Data-Driven Personalization
Implementing a system that collects and analyzes user data to deliver personalized design recommendations is crucial. However, balancing data collection ensuring GDPR posed challenges.
High-Quality Visual Presentation
Interior design relies heavily on visuals to convey style and concepts. We needed to deliver a platform that showcase and interactive design tools without compromising on loading speeds.
Scaling Designer Onboarding and Support
As the platform grows, onboarding and supporting a large number of designers with different levels of expertise, styles, and customer service expectations requires a robust system.
Real-Time Collaboration and Feedback Integration
Designing a system that allows clients and designers to exchange ideas, and provide feedback is challenging. This requires integrating tools like shared design boards, live chat, and revision tracking.
Integrating E-Commerce Functionality
Offering curated furniture and décor recommendations requires a seamless integration of eCommerce functionality. Challenges include inventory, orders, and ensuring a cohesive experience.
Building Trust and Transparency
As an online marketplace, fostering trust between clients and designers is key. The platform must include clear communication channels, designer portfolios, reviews, and rating systems.
Our Actionable Solutions, Tangible Results
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01. User-Centric Interface Design
We redesigned the platform with a focus on intuitive navigation and user experience. We created a seamless journey from project initiation to completion by conducting user testing and gathering feedback.
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02. Customization Features
We developed a robust customization engine that allows users to tailor their design experience. This feature enables clients to specify their preferences, resulting in personalized design recommendations.
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03. Streamlined Workflow Management
Our team developed a strong SEO strategy, optimizing product pages and content to boost visibility in search engine results. It drives them significant organic traffic and attracting new customers.
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04. E-Commerce Integration
We integrated e-commerce capabilities into the marketplace, allowing clients to purchase recommended products directly. This functionality enhances the user experience and also increases sales opportunities.
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05. Trust-Building Measures
We implemented a transparent review and rating system for designers, along with comprehensive designer profiles. This transparency fosters trust among users, empowering clients to make informed decisions
Post Implementation Success
- ✅ Increased user engagement
- ✅ Reduced abandonment rates by 30%
- ✅ Enhanced customer satisfaction scores
- ✅ Achieved a 25% increase in repeat clients
- ✅ Improved designer onboarding process
- ✅ 20% rise in product sales
- ✅ Fostered trust with a review system
- ✅ 50% increase in mobile traffic
- ✅ 15% increase in overall revenue
