Westwood HM
Technology
Semrush, Ahrefs, GSC
Industry
Home Services
Project Type
Search Engine Optimization
Location
Pennsylvania
Introduction
Westwood Home Services is your one-stop shop for all your home maintenance and repair needs. They offer a wide range of services, from handyman services and repairs to upgrades and exterior home services. Whether you need a helping hand with a small fix or a more comprehensive renovation, Westwood has the expertise to get the job done right.
They also understand that keeping up with home maintenance can be a challenge. That’s why they offer maintenance packages to help you stay on top of your home’s needs. With Westwood, you can rest assured that your home is in good hands.
Our SEO Approach
User-Friendly URL Structure
Long and Short Tail Keywords Optimization
Business Challenges
URL Structure
Inconsistent and non-optimized URL structure. This made it difficult for search engines to crawl and index the site effectively. The lack of a logical and hierarchical URL format also affected user navigation.
Indexing Errors
Numerous pages were not being indexed by search engines, resulting in reduced organic traffic. These errors were often due to incorrect use of meta tags, duplicate content, and broken links.
Unresponsiveness of Web Layout
Mobile users, in particular, experienced slow loading times and difficult navigation, leading to a high bounce rate. This unresponsiveness also negatively impacted the site's SEO.
No Keywords
They lacked targeted keywords essential for ranking in search engine results. The absence of a well-defined keyword strategy meant that the site was not appearing in relevant search queries.
Service Page Indexing Error
The service pages, which are crucial for showcasing offerings, were not being indexed properly. This was a significant setback, as these pages needed to be easily discoverable by clients.
Unclear CTAs
This confusion led to a lack of user conversions, as visitors were unsure of the next steps to take. Improving the clarity and placement of CTAs was essential for guiding users through the journey.
Our Actionable Solutions, Tangible Results
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01. Optimized URL Structure
We restructured Westwood HM's URLs to be more logical and user-friendly. This included implementing a hierarchical format and using descriptive keywords, which significantly improved the site's crawlability and indexing.
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02. Resolved Indexing Errors
We corrected meta tags, removed duplicate content, and repaired broken links. These actions ensured that all critical pages were indexed correctly, enhancing the site's visibility and search engine performance.
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03. Implemented a Keyword Strategy
By integrating relevant keywords into the content, meta descriptions, and headers, we improved the site's ranking for targeted search queries, attracting more qualified traffic, ultimately more form fill ups.
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04. Local SEO
To boost Westwood HM's visibility in local search results, we optimized their Google My Business profile and ensured consistent NAP (Name, Address, Phone number) information across all online directories.
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05. Improved CTAs
We revamped the calls-to-action across the website, making them clearer and more strategically placed. This included designing appealing buttons and placing them in intuitive locations to guide users through the site.
Post Implementation Success
- ✅ Improved search engine rankings
- ✅ Organic traffic up by 120%
- ✅ Mobile conversions increased by 60%
- ✅ Bounce rate decreased by 60%
- ✅ Top 3 in local listings for 90% of services
- ✅ Conversion rate improved by 35%
- ✅ Keyword density improved by 45%
- ✅ URL errors reduced by 100%
- ✅ Customer retention increased by 50%