ReWord
Technology
Machine Learning (ML)
Industry
Language Learning
Project Type
Vocabulary Builder
Location
Russia
Introduction
ReWord is an innovative language learning app designed to make mastering English vocabulary and grammar easy and efficient. The app leverages a spaced repetition system, enabling users to learn and retain new words by spending just 5-10 minutes a day.
It provides structured lessons that help systematize memorization, ensuring better results over time. Whether you are a beginner or looking to enhance your existing skills, ReWord offers customizable learning plans and progress tracking to keep you motivated and on track with your language learning goal
Our NLP and ML Approach
Spaced Repetition System
Customizable Learning Plans
Business Challenges
User Engagement and Retention
Despite its repetition system and structured lessons, ReWord struggled with keeping users consistently engaged. Many users would download the app but not use it, leading to high churn rates.
Scalability of the Platform
As its user base began to grow, the app faced technical challenges related to scaling its platform. Ensuring a user experience while handling increasing traffic and data loads was a critical concern.
Progress Tracking
The app's progress tracking system was not as intuitive or detailed as users expected. Enhancing this feature was essential to help users monitor their improvements throughout their learning journey.
Brand Identity and Messaging
ReWord needed to establish a strong brand identity and clear messaging to effectively communicate its unique value proposition. This was crucial for building trust and credibility among users.
Brand Identity and Messaging
While ReWord offered customizable learning plans, the feature was underutilized. Users found it difficult to navigate and personalize their learning experience, which impacted overall satisfaction.
User Feedback and Adaptation
Collecting and implementing user feedback efficiently was an ongoing challenge. ReWord needed a streamlined process to gather insights from its users and rapidly adapt the app to meet their needs.
Our Actionable Solutions, Tangible Results
-
01. Enhanced User Engagement
We redesigned the app's user interface to make it more intuitive and engaging. Interactive features, such as daily challenges and gamification elements, were added to motivate users and reduce churn rates.
-
02. Scalable Infrastructure
With a deep understanding of Zenith Arc's objectives, we craft solutions designed to address specific aspirations. Whether it's online visibility to showcase portfolio, boosting brand awareness to stand out in market
-
03. Advanced Progress Tracking
We revamped the progress tracking system to provide more detailed and user-friendly analytics. Users can now monitor their progress, set milestones, and receive feedback, which has boosted commitment to learning.
-
04. Optimized Conversion Funnel
We conducted a thorough analysis of user journey and implemented changes to streamline the conversion process. From onboarding to subscription, every step was optimized to increase conversion rates.
-
05. Effective User Feedback Integration
We established a robust system for collecting and analyzing user feedback. This allowed ReWord to quickly adapt and implement new features and improvements based on real user needs and preferences.
Post Implementation Success
- ✅ Increased User Engagement by 25%
- ✅ Average rating increased from 4.0 to 4.5 stars
- ✅ Improved Brand Recognition
- ✅ Improved Retention Rates by 20%
- ✅ 30% increase in app downloads
- ✅ Revenue surged by 50%
- ✅ 40% increase in paid subscriptions
- ✅ 15% improvement in vocabulary retention
- ✅ 90% increase in positive reviews
