Suhani Pittie
Technology
Shopify
Industry
Jewellery & Accessories
Project Type
eCommerce Store
Country
Hyderabad
Introduction
Suhani Pittie, the eponymous brand of the celebrated Indian jewellery designer, Suhani Pittie, is a testament to exquisite craftsmanship and contemporary design. Established in India, the brand has gained international acclaim for its unique handcrafted jewellery that seamlessly blend tradition and innovation.
Suhani Pittie’s creations are a harmonious fusion of age-old artisanal techniques and modern aesthetics, making each piece a work of art. With a commitment to sustainable and ethical practices, Suhani Pittie has become a symbol of refined luxury and cultural heritage, adorning jewellery enthusiasts worldwide.
Our Shopify Approach
Product Catalog
Shopping Cart
Business Challenges
E-Commerce Functionality
Suhani Pittie's website did not have a eCommerce platform, which was crucial for catering to the increasing number of international customers. The lack of an user-friendly online shopping experience.
Customer Engagement and Retention
The absence of personalized marketing initiatives, such as targeted email campaigns and loyalty programs, meant that customer retention rates were not as high as desired.
Brand Visibility and Reach
This limited the brand's reach to new potential customers who could discover and appreciate the unique jewellery designs. Enhancing digital marketing efforts was essential to increase brand awareness.
International Market Insight
The brand needed to develop strategies tailored to different regions. We considered various factors such as cultural preferences, and purchasing behaviors to drive targeted audience.
Digital Presence Optimization
The existing website lacked the modern aesthetics and functionality needed to captivate and engage a global audience, hindering the brand's ability to showcase its exquisite collections effectively online.
Future-Proofing
As they continued to grow, the digital platform needed to scale efficiently to accommodate increasing traffic, transactions, and content. The existing website infrastructure lacked the flexibility.
Our Actionable Solutions, Tangible Results
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01. Website Redesign and Optimization
We overhauled Suhani Pittie's website to reflect the brand's sophisticated and contemporary aesthetics. The new design emphasized visual appeal and user experience, featuring high-quality images and intuitive navigation.
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02. Enhanced E-Commerce Platform
This included secure payment gateways, multiple currency support, and efficient inventory management. The new platform offered a seamless, user-friendly shopping experience, resulting in an increase in online sales.
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03. Digital Marketing and SEO
We developed a digital marketing strategy that included targeted social media campaigns, content marketing, and search engine optimization (SEO). These efforts significantly boosted Suhani Pittie's online visibility.
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04. Customer Engagement Strategies
To enhance customer retention, we implemented personalized marketing initiatives such as targeted email campaigns, loyalty programs, and interactive content. These strategies drove increase in repeat purchases.
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05. Scalability and Future-Proofing
To support their growth, we ensured the digital platform was adaptable to future needs. This included cloud-based solutions and scalable infrastructure, providing the flexibility to handle increased traffic and transactions.
Post Implementation Success
- ✅ 50% increase in website traffic
- ✅ Higher customer satisfaction
- ✅ Expanded global reach
- ✅ 20% reduction in bounce rates
- ✅ Secure and Reliable Transactions
- ✅ 25% improvement in conversion rates
- ✅ Significant brand visibility boost
- ✅ 30% increase in repeat purchases
- ✅ Streamlined content updates
The Engine of Our Operations
Sketch
Shopify
